Project Overview:

This project involved designing and developing a website for “Beyond the Badge,” from concept to launch. The goal was to create a user-friendly and visually appealing platform that would:

• Clearly communicate Beyond the Badge’s mission and values.
• Showcase their services and offerings.
• Engage potential clients and build brand awareness.
• Facilitate easy contact and inquiries.

Design and Development:

• Design Phase (Sketch):
  • Developed wireframes and sitemaps to define the website’s structure and information flow.
  • Created a high-fidelity mock-up in Sketch that established the visual identity and user interface of the website.
  • Ensured the design was responsive and optimized for various devices.
• Development Phase (WordPress with Avada):
  • Using WordPress as CMS for its user-friendly interface and ease of future updates.
  • The Avada theme framework allowed for strong customisation options.
  • Implemented clean code and best practices for SEO (Search Engine Optimization) to improve website visibility.
  • Integrated contact forms to allow potential clients to easily reach out to Beyond the Badge.

Project Deliverables:

• A fully functional website launched for Beyond the Badge.
• Responsive design ensuring optimal user experience across desktop, tablet, and mobile devices.
• Content management system allowing Beyond the Badge to easily update and maintain their website.
• Optimised website for search engines to increase organic traffic.

Additional Considerations:

• Discussed content strategy with Beyond the Badge to ensure the website effectively communicated their message.
• Collaborated with Beyond the Badge on selecting high-quality visuals and media assets.
• Conducted website testing to ensure functionality and user experience before launch.
• Provided post-launch support and guidance on website maintenance for Beyond the Badge.