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Project Overview:

This project involved designing and developing a website for “Beyond the Badge,” from concept to launch. The goal was to create a user-friendly and visually appealing platform that would:

  • Clearly communicate Beyond the Badge’s mission and values.
  • Showcase their services and offerings.
  • Engage potential clients and build brand awareness.
  • Facilitate easy contact and inquiries.

Design and Development:

  • Design Phase (Sketch):
    • Developed wireframes and sitemaps to define the website’s structure and information flow.
    • Created a high-fidelity mock-up in Sketch that established the visual identity and user interface of the website.
    • Ensured the design was responsive and optimized for various devices.
  • Development Phase (WordPress with Avada):
    • Using WordPress as CMS for its user-friendly interface and ease of future updates.
    • The Avada theme framework allowed for strong customisation options.
    • Implemented clean code and best practices for SEO (Search Engine Optimization) to improve website visibility.
    • Integrated contact forms to allow potential clients to easily reach out to Beyond the Badge.

Project Deliverables:

  • A fully functional website launched for Beyond the Badge.
  • Responsive design ensuring optimal user experience across desktop, tablet, and mobile devices.
  • Content management system allowing Beyond the Badge to easily update and maintain their website.
  • Optimised website for search engines to increase organic traffic.

Additional Considerations:

  • Discussed content strategy with Beyond the Badge to ensure the website effectively communicated their message.
  • Collaborated with Beyond the Badge on selecting high-quality visuals and media assets.
  • Conducted website testing to ensure functionality and user experience before launch.
  • Provided post-launch support and guidance on website maintenance for Beyond the Badge.
Beyond the Badge Website Design Home Page
Beyond the Badge Website Design About Us Page
Beyond the Badge Website Design Mobile Home Page