Botanica Run Club brings runners together in the local community, from beginners up to athletes. We strive to foster a connection and help members to stay fit and accountable.

Founded by a former physiotherapist who has completed multiple marathons, ultramarathons, and triathlons.

Objective

Create a distinctive brand identity for Botanica Run Club that merges performance and accountability with a focus on community building.

Solution

Logo Design

A responsive logo featuring a modern blue and energetic red gradient. Utilising a symbol and logotype. Drawing inspiration from a classic racetrack.

Brand Colours

Precision blues accented with an energetic red symbolising professionalism, stability, forward-motion, and energy.

Brand Patterns

Clean and precise geometric patterns inspired by the logo and running tracks. Versatile patterns help to create a consistent brand.

Flyer Design

Creating an engaging flyer design incorporating all the brand details promoting the weekly meet up at the local park to be placed in the community noticeboard and in mailboxes.

Brand Guidelines

Developed comprehensive brand guidelines to ensure consistent application across all touchpoints. Guidelines cover logo usage, color codes, typography, and brand patterns, maintaining a cohesive brand presence.